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Meta Ads
Real estate
Spain
Meta ads for a real estate agency in Gran Canaria: 277 leads from a brand new ad account
Cazapisos is a property agency in Las Palmas de Gran Canaria. In June 2026 it had a brand new Meta ad account with no data, no audiences and no past campaigns. This is how we built it from zero to 277 leads.
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Screenshot from Meta Ads Manager showing all 9 campaigns in the account, taken 2 Nov 2026.
Project snapshot
Client
Cazapisos
Industry
Real estate (property sellers)
Location
Las Palmas de Gran Canaria, Spain
Platform
Meta Ads (Facebook & Instagram)
Goal
Seller leads from instant forms
Time period
June – November 2026
Starting point
New ad account, zero data
Services
Pixel, audiences, lead form, video testing, optimization
Key results
277
Total leads
€3.88
Best cost per lead
€5.83
Average cost per lead
€1,614
Total ad spend
The story
From zero data to €3.88 per lead
What we started with, what we built and what happened next.
01
About the client
Cazapisos is a real estate agency in Las Palmas de Gran Canaria, Canary Islands, that helps people buy and sell property. The business was new, and it urgently needed quality leads from property owners to close deals.
02
The challenge
Starting from scratch is the hardest part. Everything had to be built from zero:
- Meta Pixel, audiences, creatives and lead forms
- The first test campaigns cost €16 to €31 per lead
- A lead form audience with a 180-day window failed, because Meta allows a maximum of 90 days for this audience
03
What we did
A 3-phase funnel, built as the account collected data:
- Phase 1, broad testing: Advantage+ Audience with interest suggestions (real estate, apartments, property investment), plus two saved audiences: one interest-based and one with no targeting
- Phase 2, data-driven scaling: two custom audiences from lead form engagement, and a 1% lookalike audience
- Phase 3, optimization: an Advantage+ leads campaign with a €4.00 cost per result goal and €5 to €10 daily budgets, then winning ad sets moved to lifetime budgets
04
Creatives and lead form
We tested 6 video ads: UGC-style videos and property-for-sale videos. The instant form was kept short to keep completion high:
- ¿Qué tipo de propiedad quieres vender? (What type of property do you want to sell?)
- Full name
- Phone number
The one qualifying question tells the agent what the seller has before the first call.
05
The outcome
Across 9 campaigns, the account generated 277 leads for €1,613.80, an average of €5.83 per lead. The best campaign brought 146 leads at €3.88, more than 75% lower than the first test campaigns. The client tells us many of these leads turned into deals.
Every campaign
All 9 campaigns, including the expensive tests
We show the campaigns that didn’t work too, because that’s how the winners were found.
Campaign
Leads
Cost per lead
Spend
New leads campaign (saved audience) ★
146
€3.88
€566.07
Interest broad
28
€4.19
€117.37
Leads campaign, winning ads
27
€4.46
€120.51
Old ad, Facebook lead form
25
€4.12
€102.93
Lookalike 1%
24
€5.35
€128.37
Early test campaign
21
€23.81
€500.00
Retargeting
4
€7.87
€31.48
Retargeting, first version
1
€31.01
€31.01
New leads campaign, first version
1
€16.06
€16.06
Total, all 9 campaigns
277
€5.83
€1,613.80
Leads = Meta instant form leads. Data from Meta Ads Manager, June to November 2026.
What we learned
Key takeaways for real estate ads
What this account showed about Meta lead ads for property sellers.
Key takeaway
A new real estate account can get leads under €5. In this account, broad and saved audiences gave the cheapest leads (€3.88 to €4.19), the 1% lookalike came next (€5.35), and retargeting was the most expensive audience (€7.87 to €31.01), likely because a new account has a small retargeting pool.
What the client says
“Good job to this freelance. He is very easy to work with and is doing an excellent job of showing me all the necessary steps for generating leads on Facebook. I getting leads everyday.”
Cazapisos · Real estate, Gran Canaria · Review on Fiverr
We have kept working together long-term since the first campaigns.
Figures come from the client’s ad account for the period shown. Results depend on the business, offer, market and budget, and are not a promise of future performance.
FAQ
Meta ads for real estate: common questions
Straight answers about how we work, what it costs and what to expect.
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Can Meta ads work for a brand new real estate ad account?
Yes, but expect a testing phase. This account started with no data, and the first test campaigns cost €16 to €31 per lead. After testing audiences, videos and the lead form, the best campaign reached €3.88 per lead.
What should a real estate lead form ask?
Keep it short. Cazapisos used one qualifying question, the type of property the person wants to sell, plus name, phone and email. That keeps completion high and gives the agent context before the first call.
Which audience worked best for real estate leads?
In this account, a saved audience in the main leads campaign gave the lowest cost (146 leads at €3.88), followed by a broad interest campaign (€4.19) and a 1% lookalike (€5.35). Retargeting was the most expensive audience. Results differ by market, so we test before scaling.
How much did this account spend?
€1,613.80 across 9 campaigns from June to November 2026, with ad set budgets of €5 to €10 per day while testing.
Yes, but expect a testing phase. This account started with no data, and the first test campaigns cost €16 to €31 per lead. After testing audiences, videos and the lead form, the best campaign reached €3.88 per lead.
Keep it short. Cazapisos used one qualifying question, the type of property the person wants to sell, plus name, phone and email. That keeps completion high and gives the agent context before the first call.
In this account, a saved audience in the main leads campaign gave the lowest cost (146 leads at €3.88), followed by a broad interest campaign (€4.19) and a 1% lookalike (€5.35). Retargeting was the most expensive audience. Results differ by market, so we test before scaling.
€1,613.80 across 9 campaigns from June to November 2026, with ad set budgets of €5 to €10 per day while testing.
Still have a question?
Ask us on WhatsApp. You’ll get a real answer from Abubokor himself within 24 hours.
Ask on a Free Call
💬 Message on WhatsApp
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